How business jargon went mainstream
The evolution of language is a barometer of our perpetually shifting cultural landscape. This editorial piece for Details Magazine focused on how the slang of startup culture has infiltrated the way we speak and think about our personal relationships.
Stack was commissioned to storyboard, illustrate, and animate this essay into a visual narrative. We built from the words up, using expressive typography to turn vapid jargon into invasive and arresting moments.