When Beats By Dre and UNDFTD partnered to make the Powerbeats 2 headphones, they chose rising star Travis Scott to bring the campaign to life.
Performing his manifesto song "Never Catch Me" a capella meant that our edit needed to create a visual rhythm and flow to act as accompaniment. We delivered the short film and Instagram cuts for this campaign which featured, among other things, a building-sized screen in Times Square. Directed by Damien Drake, edited by Stack.
Beats By Dre x UNDFTD
Live action commercial