Right tone. Light touch.
Feather offers artful, high-end retouching for distinguished editorial and fashion brands. They asked Stack to help translate their expertise in photography and art into a new visual identity.
Their adaptive understanding of clients' aesthetics and their ethereal portfolio inspired a concept of lightness. This translated into a delicate sans-serif typography and an ultra-soft palette derived from print's CMYK spectrum. These elements, as well as the website's ambient interactions, create a soft but opinionated presence.