Everything about adidas's brand is rooted in sports. Everything that happens in sports happens in moments. And every moment is a chance for the athlete to start over and take today.
Our spec spot tells the true story of a young athlete who refused to accept the narrative of violence and struggle being written for him, instead deciding to "flip the script." Conceptualized as part of the larger campaign "Real" – featuring real stories about real athletes – it is a vibrant example of sports as a catalyst for change, with both a technical and lifestyle focus. Creative and edit by Stack.